On the third week, our guest speaker was Erik Hanberg. Erik Hanberg is a serial entrepreneur and author. He has written a total of 8 books, that according to him have sold about 32,000 copies. He was initially a partner with Derek Young at Exit133 and the director of the non-profit Grand Cinema from 2004 to 2006. He is currently the co-owner of sideXside, a graphics design company run by him and his wife. It was really fun and inspiring to hear what he had to say regarding starting a business or project.
Erik Hanberg started out by telling us about the importance of finishing what ever project that we work on. In his words, he says that "It is great to start something but even better to finish it". This is a great advice especially for me, because i tend to stall and back out from projects. He then went to tell us about how he got into writing.
Before writing his first book, he initially spent about $200 on google ads, directing users to a webpage of a book her hadn't published. On the websites, visitors were asked to drop their emails, so that when the book got published, they'd receive a notification. This brilliant move serves as market research. That way, when he finally had a book ready to be sold, he also had access to a group of people who were willing to spend money on his product.
This is one of my major takeaways from the lecture because i have always wondered how an unknown person with an unknown product could find a market. This example inspires me to look into different ways to find an audience willing to buy your product.
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